HopeLab appoints Live for UK obesity programme introduction

HopeLab, the California-based Foundation which uses technology to improve the health outcomes for young people has appointed Live to help establish its presence in the UK.
Founded in 2001 by Pamela Omidyar, its first product was a computer game – Re-Mission – which helps children with cancer understand the nature of their illness and how they can combat it. Over 125,000 copies of Re-Mission have been distributed in 80 countries.

Its next venture – gDitty – is an activity programme for “tweens” which links a specially designed activity monitor to a computer-based rewards system. GDitty is currently undergoing clinical trials in the US, and early indications are that it is extremely effective at improving the activity levels of children who participate.

HopeLab is now looking to introduce the gDitty programme into the UK. It has appointed Live to help put together the partnerships which would make this possible. These range from individual PCTs, NGOs already working with children, health academics and national health bodies such as the National Institute for Health and Clinical Excellence (NICE).

For more information on this story contact Richard Newby on dnewby@live-consulting.com

FD looks to Live to develop worldwide Corporate Responsibility offer

FD (Financial Dynamics International), one of the world’s leading financial and corporate PR companies, has appointed Live to help it develop its own CR offer. The brief falls into two parts. First, Live will help the company, which has offices in all the world’s leading financial centres, develop its own CR policies and programmes. Work has already begun on this, with the establishment of a new CR Leadership Team, chaired by the company’s Finance Director. The aim is to agree policies in the UK early in 2009 and roll them out across the company later in the year.

Second, Live will help FD develop its own CR practice. This will take the form of offering CR advice in addition to the existing range of advice which FD provides for its current clients and by identifying new corporate clients for whom FD would provide CR support.

For more information on this story contact Richard Newby on dnewby@live-consulting.com

Sport for Life! launches Learning Centres with England and West Indies cricket teams in Barbados, Trinidad and St Lucia

Live Consulting has launched Sport for Life! Learning Centres at the world famous Test Cricket grounds in Barbados, Trinidad & Tobago and St Lucia in the last month. Members of the England and West Indies Cricket Teams attended press launches held at the Kensington Oval, Barbados during the 4th Test Match and at the Queen’s Park Oval, Trinidad during the 5th Test Match. Brian Lara, former West Indies captain, joined government and cricket representatives as well as Live’s Chairman and UK director of Sport for Life! Richard Newby at a ceremony on 4th March at The Queen’s Park cricket club to launch the Atlantic LNG Sport for Life! Centre. Sport for Life! is run in association with the Trinidad & Tobago Alliance for Sport and Physical Education (TTASPE) and is aimed at under-achieving 10-14 year olds in Port of Spain. Sponsors Atlantic LNG have undertaken to support the programme for three years which aims to change the lives of young people in Trinidad by offering maths, English, IT and cricket training.

In Barbados, former West Indies and Somerset fast bowler Joel Garner helped to launch the Stephen Alleyne Sport for Life! Centre at the Kensington Oval to worldwide press, organised by Live directors Richard Newby and Jane Power. Chairman of the England & Wales Cricket Board Giles Clarke and British High Commissioner Duncan Taylor attended as did key partners from Barbados, Mark Evelyn, Brenda Pope and Kensington Oval Management Inc. As President of the Barbados Cricket Association, Sport for Life!’s partners in Barbados, Joel Garner and 1st Vice-President Conde Riley will ensure that the programme reaches a high standard of delivery that will enable young people in Barbados to improve their lives.

To coincide with the final One Day International in St Lucia, Sport for Life! UK director and Live MD Jane Power launched the Mindoo Phillip Sport for Life! Centre at Beausejour Cricket Ground. Helen Phillip, widow of Francis Mindoo Phillip – St Lucia’s most famous cricketer – officially opened the Centre accompanied by cricket commentator Joseph ‘Reds’ Perreira and SFL director Fortuna Belrose. Members of the England Cricket Team, Hugh Morris and James Whittaker of the England & Wales Cricket Board, Jonathan Hall MD and Shelley Black of Windward & Leeward Brewery Ltd. and British High Commission representative Karl Burrows attended alongside Permanent Secretary at the Ministry of Sport Donovan Williams, MPs and leading cricketers.

For more information on this story contact Jane Powers on jsp@live-consulting.com

Iraq FC Unity – Live helps to establish football programme for young people in Iraq.

Since May 2008, Live has worked with Nabeel Yasin, the poet and humanitarian, and son Yamam Nabeel to establish a series of football events in Iraq entitled Hope Tour. The aim is to provide substantial sports events which can be used as instruments to bring peace amongst young people in Iraq. More than twenty events have now been held in Najaf and Baghdad and further events are planned in 2009. Live’s role has been to offer strategic and fundraising advice as well as broker partnerships with sports suppliers, US and UK governments and private donors.

For more information on this story contact Richard Newby on dnewby@live-consulting.com