Live has helped Avis – the leading car rental company – meet its CR goals by drafting the CR section of three Annual Reports, formulating advice on how it can meet its environmental targets and producing guidelines for implementing its global community investment policies.

The Challenge:
Avis is committed to the “We try harder” ethos and aims to be an industry leader on environmental, social and ethical policies. It operates across Europe, Africa, the Middle East and Asia. It wanted to set out its CR achievements to date in a compelling way, to set and implement an environmental KPI and to produce global guidelines for its community investment policies.

Live’s Role:
Live has drafted the CR sections of the Avis Europe 2005, 2006 and 2007 Annual Reports. We produced guidelines which explained how the company could meet its environmental KPI of reducing energy consumption. We worked with the company to identify priority areas for global community investment activities – local environmental improvements and the provision of free transport to community organisations. We then produced guidelines which explained how these policies could be implemented.